Spotify's personalization, like its popular Discover Weekly playlists and Wrapped experiences, have helped it to become the biggest streaming-music service by listeners worldwide. That conundrum gives a leg up to services that excel in personalization. The model of 'all-you-can-eat' music opens up listeners to a vast library of tens of millions of songs, but it also sets up the problem of figuring out the sliver of that catalog you actually want to hear, especially songs you've never heard before but are likely to enjoy.

Piggybacking on the Only You rollout, Spotify is also launching a new personalized playlist feature called Blend, which will create a mix melding your musical tastes with that of a friend who also uses Spotify.Īs culture at large has shifted to streaming as the most common way people listen to music, personalization has been crucial for services. But where Wrapped highlights what you listen to, Only is meant to dive into how you listen with Spotify. Similar to its year-end Wrapped recaps that call out the music that defined your year, Only You curates factoids about your musical taste like a astrological audio 'birth chart,' a call-out to a unique pair of artists that you listened to back-to-back, tailored playlists and other features. Spotify's Only You launched Wednesday, the music streaming service's latest personalized experience drawn from your listening stats.

Only you spotify.